Content Marketing Campaign

Our folk were commissioned by BankVic to create a series of case studies, landing pages and blog content pieces targetted towards the Victorian First Home Buyer market. 

H&R Block

Content Overhaul. Email Marketing Strategy.

In the lead up to tax time 16/17 FY, our Folk conducted a comprehensive site-wide content audit, including landing pages, micro-copy, email marketing and a complete overhaul of the blog and tax-tips section. To complement the strategy, we put together a comprehensive email marketing strategy, including segmentation and an auto-responder campaign. 

National Dental Care

Content Marketing Project

Over a period of 2 years, The Content Folk created a comprehensive content library for the umbrella brand, National Dental Care and their associated dental practices. From website rewrites to social media campaigns, EDM’s and blog content, we produced over 300 articles of content.

Grace Removals

Content Marketing and Content Strategy

Working with the National Marketing Manager, we produced a 12-month content strategy for Grace Removals and Grace Storage. Over a period of 12 months, we produced 100 articles of content including tips, moving checklists, B2B and B2C content within the storage and removals industry.

Rate City

Content Marketing / SEO Content

Financial comparison website, Rate City, commissioned us Folk to create technical content around home loans, credit cards and other financial products like savings accounts and personal loans. Working to a tight deadline, we compared and created a series of landing pages for various financial products.

HPM Legrand

Content Marketing

Setting-up shop in the 1930s, HPM grew from a dynamic husband and wife duo into one of Australasia’s largest suppliers to the electrical industry. Working with the Communications and Marketing Manager, we created a series of quarterly blog articles catered towards the Electrical Industry. With a focus on B2B, the articles are engaging and future-focused.


Content Marketing 

Working with the Marketing Manager, our folk create campaign content for Avery and Avery WePrint. Working alongside marketing and social agencies, we strategise and create blog content, social content and EDM content to be used on their blog and alongside marketing campaigns.

Guardian Childcare

Content Marketing 

Guardian proudly own and operate 100 Child Care and Early Learning Centres around Australia. Working with the Marketing Manager, we provide strategy and production of content which includes blog articles, interviews with industry experts and centre coordinators, industry news and EDM campaign copy.